transportation:rad
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| transportation:rad [2026/03/06 22:01] – [Bankruptcy 2025] timb | transportation:rad [2026/06/27 18:20] (current) – [Articles] timb | ||
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| + | == Rad Power Bikes’ new owner shows off e-bike portfolio at Eurobike == | ||
| + | Micah Toll - Jun 24 2026 11:15 pm PT | ||
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| + | Just a few months ago, few people in the e-bike industry had heard of Rad Life Mobility. Today, the company is already assembling a portfolio of brands it has scooped up in the North American e-bike market. | ||
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| + | While walking the halls at Eurobike 2026 in Frankfurt this week, I saw something I hadn’t expected to see: a series of shiny new Rad Power Bikes e-bikes. | ||
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| + | The models were quite familiar, but the name above them less so – Rad Life Mobility. | ||
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| + | That’s the new name of the mobility company that bought Rad Power Bikes’ assets earlier this year, with the lofty goal of restoring the brand to its former glory. But nearly as surprising were the bikes that sat alongside the Rads – namely, a few Serial 1 models and several QuietKat e-bikes. | ||
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| + | The Serial 1s began to ring a bell, as I recalled that the same parent company had bought Harley-Davidson’s electric bicycle spinoff years ago, in a similar fashion to the more recent Rad Power Bikes acquisition. | ||
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| + | == Life EV officially owns Rad Power Bikes now == | ||
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| + | Kirsten Korosec - 1:56 PM PST March 6, 2026 | ||
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| + | Life Electric Vehicles Holdings, also known as Life EV, officially owns the intellectual property, inventory, and certain operating assets of Rad Power Bikes. Life EV acquired Rad Power for $13.2 million. | ||
| + | Rad Power Bikes, a buzzy electric bike company that raised nearly $330 million in venture capital, filed for Chapter 11 bankruptcy protection in December. The company had struggled for months prior to its bankruptcy filing, and had warned employees it might have to shut down without new capital. | ||
| + | Life EV intends to keep the company intact and said it will continue retail operations under the Rad Power Bikes brand in the United States. It also plans to expand the retail footprint in select key markets. Life EV also pledged to support existing customers who might be wondering what would become of their bike warranties or even gift cards. | ||
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transportation/rad.1772834496.txt.gz · Last modified: by timb
